"This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create," he said.
In many states, carrying unconcealed guns in public is legal.
Molly Snyder, a Target spokeswoman, said that Target's move is a "request and not a prohibition."
"We don't have any plans for proactive communication to guests beyond what Target leadership shared today," she added.
Target does not sell guns in its stores or on its website.
Target Corp. made the announcement as it faced pressure about its policy on the "open carry" of firearms in its stores. A group called Moms Demand Action for Gun Sense in
The group has said it is responsible for getting several chains, including Chipotle, Starbucks and Jack in the Box, to to make similar moves. It introduced the campaign after gun rights groups carrying loaded rifles frequently gathered in Target stores including
"Such positive safety changes made by some of our country's leading retailers are proof of the influence of women and mothers," said Shannon Watts, founder of Moms Demand Action for Gun Sense in
company's stock added 36 cents to
$58. 73 in Wednesday mid-day trading Minneapolis