The “cream of the crop”, “top of the game” advertising executives in this country make a great deal of money helping companies maximize the best return possible for the money they spend. In smaller companies, these decisions aren’t made by well trained experts and there are no studies to give them feedback on whether they are spending their money well. In a rural county like
the choices of where to advertise
are limited but the decision of how this part of the budget is still very
important. Liberty County
Research nationwide has been done on internet advertising that might benefit local
our knowledge only one local blog collects ad money for advertising. With the trend
in the country obviously moving toward collecting consumer information and targeting
customers on blogs that are proven winners for advertisers, it is difficult to
understand why any local company advertises with the local blogger. The host of
that blog has advertisers but they are research-based and targeted to each
person who views the blog. Liberty
The local company hoping to benefit by spending their hard earned money does not have that capability. His ads appear to everyone who views the blog. There is no target. Readers of that blog and advertisers should take note. When you goon that local blog, the host of the blog will have sold an ad to some company based off of your interest. For me, it may be clothes for grandchildren, but for another person it may be bow hunting equipment.
If readers are holding their collective noses and quickly checking to see if there have been any local wrecks, your money may be better off spent in Christmas bonuses. These readers may never see your ad, or they may hate the site so much they wonder why you advertise on it. neither is good for business.