MORE BANG FOR THE BUCK

The “cream of the crop”, “top of the game” advertising executives in this country make a great deal of money helping companies maximize the best return possible for the money they spend. In smaller companies, these decisions aren’t made by well trained experts and there are no studies to give them feedback on whether they are spending their money well. In a rural county like Liberty County the choices of where to advertise are limited but the decision of how this part of the budget is still very important. 

Research nationwide has been done on internet advertising that might benefit local Liberty County advertisers. To our knowledge only one local blog collects ad money for advertising. With the trend in the country obviously moving toward collecting consumer information and targeting customers on blogs that are proven winners for advertisers, it is difficult to understand why any local company advertises with the local blogger. The host of that blog has advertisers but they are research-based and targeted to each person who views the blog.  

The local company hoping to benefit by spending their hard earned money does not have that capability. His ads appear to everyone who views the blog. There is no target. Readers of that blog and advertisers should take note. When you goon that local blog, the host of the blog will have sold an ad to some company based off of your interest. For me, it may be clothes for grandchildren, but for another person it may be bow hunting equipment.

 

The local company may need to rethink their decision to post ads on a blog if they are comforted by seeing other ads on there. Some are well placed ads that are not local, but (as we have said) targeted. Others may be local advertisers wasting their money. There have been at least three local blogs with fairly high readership. But readership in terms of numbers is not necessarily the best way to spend advertising money.

If readers are holding their collective noses and quickly checking to see if there have been any local wrecks, your money may be better off spent in Christmas bonuses. These readers may never see your ad, or they may hate the site so much they wonder why you advertise on it. neither is good for business.